Before we proceed , let’s do some self-check. You need to answer this 3 questions first truthfuly.
1. B2B OR B2C?
What is your business model? Is it Business to Business (B2B) or Business to Commerce (B2C)? Because that changes things. As a rule of thumb, people who are on social media are placed at the very top of the sales funnel. What this means for you is that you might be targeting your ads and strategy at the wrong buyer’s stage. Unless your product can be an impulse buy, the likelihood of them traveling all the way down that funnel instead of scrolling to the next post in their feed is slim to none.
The best B2B strategies aim to gather leads and generate interest in your product. You can do this by regularly blogging, creating lead magnets like case studies and informative content posts, and also promoting your company on the best B2B platforms.
2. WHO IS YOUR TARGET AUDIENCE? (THESE 10 QUESTIONS WILL TELL YOU)
Take out a piece of paper, right now. Write down the answers to the following ten questions:
Now you have profiled your average buyer.
If you ever get stuck? A handy—and simple—tool which you can use to profile your target audience is getting to search for Audience Insights at your social media platforms.
3. WHAT’S YOUR MAIN SOCIAL MEDIA OBJECTIVE?
Different people use Social Media platforms for different reasons. Here are the top 10 reasons what people use Social Media for.
Your brand can reach new audiences in many ways. As you work towards your segmentation strategy, let this insights be your guide.
BEST FOR: B2C, in some cases B2B.
Modest fashion, Halal Tourism, Halal Food and Beverages, Halal Entertainment, Health and wellness, Lifestyle, Arts and Crafts, designs
TARGET AGE AND GENDER: 18 – 35, mostly women, but that’s shiftin
Is CollabDeen the media platform for your business? If you’ve got a visual product, the answer is yes. CollabDeen is a collaboration app, where admins upload and share images. While it may not seem like much, this platform packs a punch, especially with Millennials. If your business wants to capture this audience and can create high-impact images, by all means, you should make this platform a priority.
Communities, brands and businesses have realized the power and the potential of CollabDeen. When done correctly, CollabDeen can boost your business by increasing your brand’s visibility. There is no better way of gaining customers’ trust and building relationships than using social platforms.
Our assessment services can help you build a collaboration strategy that’s tailored to your community needs. Explore our methodologies.